There are many news blogs on the internet today. If you surf the internet, you will find various political news blogs, entertainment news blogs, regional news blogs, sports news blogs, etc. But, not every blog receives the love and affection from the readers. Only a few blogs manage to gain the massive attention of the readers from across the world while the majority of the blogs fail to gain a handful of readers.
So, what’s the reason behind the failure of several news blogs? Let’s find out.
- Selecting a wrong domain name
Lack of proper planning can be attributed to this failure. People often hurriedly buy a domain name and end up posting the content that do not relate to their domain name.
The domain name has to be relevant and catchy. After all, the visitors only visit these website bestinau.com.au if the domain name appeals to them. And, if they visit the blog and discover that the content on the blog is in stark contrast with what the name says, they will not spend even a few seconds on the blog.
The domain name of the blogshould stress the actual purpose of the news blog.
- No optimization for search
No matter how beautiful you layout your design or what content you publish on the blog, if the news blog is not optimized for the search engine, it will surely fail.
To taste the success, your news blog needs to be present on the search list of Google. You must optimize your blog for Google search.
- Poor content
As we always say, the content on your news blog is a significant parameter that will determine the success or failure of your blog. You need to make sure that you only post relevant content on your blog.
Create sensible and eye-catching content for your blog. The content should always be informative and valuable. The reader should not feel that he has wasted his time reading your content. Nothing can be more disastrous that this.
To avoid this failure, you must pay the maximum amount of attention to the content of your news blog. Proofread it before you publish it on the blog.
- Too many ads and banners
Ads and banners surely pay you, but too many ads and flashy banners snatch away the readers. The readers visit your news blog to seek the latest content. The advertisements and banners are only going to distract them.
Many times, the ads popping up irritate the readers and they leave the page. This leads to the failure of the blog.
- No mobile-friendly blogs
Today, people prefer to read the news when they are on the go. They use their mobile phones to stay updated. More and more people read the regular news on their mobile phones instead of reading them on laptops.This makes it very important for you to create mobile-friendly news blogs.
If you want to run successful news blogs, you must not commit these common mistakes. Keep the above-mentioned things in mind and create your own success story.