You now know what sales enablement is and how it is going to help your business garner incremental revenues. And finally, you decided to implement it.
So, what is the next step now? It is procuring the right sales enablement tool. But, that is not so easy, and therefore prepare yourself for a bumpy road ahead.
With the evolution of technology and the availability of many brands, you are prone to confusion. You should, therefore, select your tool carefully for the apparent reason.
Here are the factors you should consider while selecting a sales enablement tool:
Simplicity in User Interface
A tool with a simple user interface enables your sales reps to navigate easily for locating the right content and at the right time. So, they can utilize their time productively.
Content Creation Tools are Easy to Handle
As the sales function moves fast, your marketing team has to create content as quickly as possible to provide the right content to the sales reps at the right time.
Eases Inter-Department Collaboration
Look out for a tool that facilitates easy collaboration among various departments, such as marketing, sales, and human resource.
Enables CRM Integration
As CRM is the central place at which your salespeople work, choose a tool that facilitates the delivery of content directly inside the CRM.
Facility for Delivering Training Materials
Implementation of a sales enablement strategy will involve imparting frequent training to your salespeople. So, check out whether there is a facility for delivering training materials to salespeople in the tool.
Facility for Finding the Right Content at the Right Time
One of the key features of sales enablement is enabling your sales reps to free themselves up from non-productive tasks and utilize their time in actual selling. So, check out whether the tool bears the facility for finding the right content at the right time.
Please refer to the infographic in this post to know how you should choose a sales enablement tool for your business.