Participate in groups in your niche
The main goal of yours to use the social media platform is to showcase your work among people. So that you can make some relationship with the other members of Google+ community and try to participate in the group of your niche so that it will increase the chances of your profile to rank higher. Always pay attention to relevance topic. Unless you participate in some group of your niche, you probably not going to see the best result that you dreamt to get some popularity and boost your social identity. There are importantly two main pros of participating in your field. It will always attract natural followers without spending time and people will often visit your profile, like it and increase the following base.
Share your content in your niche-friendlygroups
When you start interacting with the users in the group of your niche on Google+ for a couple of weeks, then it’s just a right time to share the relevant content of your blog and site with the help of Google+ with the users of the group. Keep in mind that the community or group moderators on Google+ are very strict who can share his work here. So just be making sure that you are giving high-quality content to your users. And if you’re a newcomer here then the random person seeking an opportunity to advertise and remove you out of the group and community.
Make use of Hashtags
Always try to use to hashtags on Google+ in terms of words and phrases to search for any content. Using hashtags will make it easy to search for your content. Sometimes, it may seem not that much important as compared to phrases and short words but as a newcomer on Google+, the usage of hashtags are one of the best ways to search for the content easily. The hashtags are the easiest way to track and tag the conversation about your business and product of your business, although the hashtags are widely used in the popular platforms like Facebook, Twitter, Instagram, etc.
Follow trending topics as per your niche
Today, a lot of trending pages and topics are there around the world depends according to the countries, language, religions, regions, while your main and important work is to search out these trending topics according to your niche and share the content of your site or blog via Google+ to get more followers and likes to get a kick start for your site or blog.
Be simple with your content and profile
You should create a Google+ profile that is clear and simple to understand to every part of your profile. Let your name and work to be visible to every people so that they may see that you are a trustable, real and genuine person behind your content and profile and you make this profile for doing business here genuinely for your product to boost the sales of your business and increase the popularity, and there should be no other reason to make your account complicated otherwise it will be very hard for the followers to understand your profile and about you and your work.