Uptime simply refers to your website being available online. And with your website serving as the window to your business, it being available means the netizens can have a look at your company and its services/ products at all times. It is akin to your business being open 24/7, which should be enough explanation of the importance of uptime for your business site. During downtimes, your site is out of reach of the masses, which includes potential clients and customers.
Mentioned here is the detailed reason why uptime is so important for your website.
Makes Your Business Look More Professional:
Any business site that has been rock solid on the world wide web will no doubt garner more respect than those that is once there and is then lost some time later. Needless to say, the latter scenario makes the site look extremely unprofessional. Afterall what you might expect from the products or service that a company offers that can’t even maintain a steady presence online. In other words, greater uptime is directly proportional to the professional image that your company projects, the sort of thing that you’d expect from the site www.IndianAffiliatePrograms.com
Happy Customer:
That’s what uptime leads to, if you are into selling or offering anything, that is. Even if it isn’t about direct sales, your site might be present information of any sort that is beneficial to many and having your site accessible most times naturally leads to a satisfied customer base that will look up to you for what they need. And if it is about direct sales, uptime will lead to more customers having access to your sites and hence greater business transactions done.
Better Ranking:
Google is more likely to grant a site better ranking on its search results if it’s available most of the time. Needless to say, it is just the contrary for sites with less uptime. Afterall, what’s the point granting higher ranking to a site that suffers from frequent downtimes? So, higher uptime leads to better SEO rankings and hence, better chances of your potential clients finding you online.
No Time Wasted:
With service downtime, it is just business down for you. Instead of dealing with your clients, which presents the ideal scenario for your company, you are into ways to deal with the issue that caused the downtime. Your service department might be working hard getting your business back online which is what they are there for in the first place. While that’s fine, you are losing vital moments that you’d have otherwise spent dealing with your customers. Afterall, that is what your site is intended to do and has a direct bearing on the profitability of your site.
